Overheard on TV

Tuesday, July 8th, 2008 | General

Dear True North,

I know that’s what it is, but perhaps describing your product in your commercials as “an extraordinary nut snack” might not have been the wisest thing ever, especially if you’re not going to say that until the end of the spot. I had to wait until the third showing to see what the product was and figure out that I was mis-hearing what was being said. It’s possible I’ve got more of a potty brain than others, but I if it were up to me, I would have worded that differently.

Just sayin’.

7 Comments to Overheard on TV

bb
7/9/2008

I’m SO with you. The announcer should have OVEREMPHASIZED the “t” on that one. It wobbles me every time it’s on.

czeltic girl
7/9/2008

I’m more concerned with the “n” in “snack.” :)

J
7/10/2008

Heh. That was my issue too, never paid enough attention and didn’t even realize there was an “N” til I read your blog!

Dad
7/10/2008

Perhaps it comes as a result of spending my life in sales and marketing, but it DOES have all of you aware of the ad and talking about it, which is the object of the ad. I can’t imagine how the ad guy pitched this ad to the execs and lived to tell about it.

czeltic girl
7/10/2008

Yeah, but unless I go back and look at my blog entry, I don’t remember the brand and I certainly couldn’t identify the packaging. So ad failure.

Dad
7/12/2008

Imagine what they would have done with Squirrel Nut Zippers.

everysandwich
7/18/2008

I feel cheated I haven’t seen or heard this yet.

Leave a comment

Contact

Meta

Search